Haystack the Data Company
Jason Loehr is a seasoned professional with extensive experience in strategy, marketing, and education. Currently serving as Co-Founder and Chief Strategy Officer at Haystack the Data Company since June 2024, Loehr also holds the position of Adjunct Professor at the University of Louisville, where a curriculum on "Digital Disruption in Modern Media" has been developed for MBA students. With a robust advisory role at Endeavor, Loehr advises startups within the network. Previously, leadership roles include Senior Vice President of Strategy at Tracer, where annual recurring revenue doubled under Loehr's guidance, and various executive positions at notable companies such as Inspire Brands and Brown-Forman, transforming traditional marketing practices into modern digital strategies. Loehr's educational background includes a Bachelor of Arts in Advertising from Western Kentucky University and an MBA from Indiana University Southeast.
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Haystack the Data Company
At Haystack, we help brands position data to empower their business. Our approach brings together the right mix of people, process and technology to bring your intelligence system to life. We put emphasis on the idea of what we call intelligence systems, inclusive of data strategy, learning agenda, audience/output priorities, taxonomy and more.