Jonas Tauby Sørensen is an experienced Creative Manager at HBK - Hottinger Brüel & Kjær since May 2019, leading the global creative and design department, ensuring quality design delivery, and providing leadership across creative functions. In addition to managing the graphic design team and corporate visual identity projects, Jonas is currently focused on designing a new global online platform and developing an atomic design system. Concurrently, Jonas operates Logo Studio Jonas Tauby, specializing in logo designs and brand identities. Previous roles include freelance graphic design for adidas, Head of Design at Takeout.dk overseeing creative development and strategic branding, and graphic design at Optimeo A/S. Educational credentials include a degree in Leading Teams in the Digital Age from Hyper Island and a Mediegrafiker degree from NEXT UDDANNELSE KØBENHAVN.