Alun Williams

Alun Williams is an accomplished professional in the travel and digital marketing sectors, currently serving as Global eCommerce Director at HBX Group since July 2020, where Alun leads B2C and B2B2C strategies and develops key partnerships with major players like Google and TripAdvisor. As an advisor to the Digital Advisory Board of Econsultancy, Alun contributes to the advancement of modern marketing and digital transformation. Previously, Alun held significant roles at easyJet, overseeing the airline's holidays business with full P&L responsibility, and at TUI Travel PLC, where leadership spanned digital strategy and e-commerce across multiple European markets. Alun's career began at First Choice Holidays and Flights Limited, focusing on product management for youth travel. Alun holds a Master of Science in Tourism Management and a Bachelor of Science in Hotel & Catering Management from the University of Surrey.