Blanca Zayas

Blanca Zayas currently serves as the Head of Global Corporate Communication & Industry Relations at HBX Group, overseeing communication strategies and the global PR agency network since April 2024. Previously, Zayas was the Communications Lead for Uber in Spain, where responsibilities included developing communication plans across various business units from April 2021 to April 2024. As Communications Director for TripAdvisor in Spain and Brazil from December 2010 to May 2020, Zayas defined communication strategies and managed media relations. Additional experience includes a role as Senior Consultant at LLYC, Account Manager at GAVIA COMUNICACION SL, PR & Communications Manager at Hacienda Vista Real Resort & Spa, and Manager of Digital Communications at L'Oréal. Zayas holds various degrees in Economics, Communication, and Digital Marketing from esteemed institutions, enhancing a robust career in corporate communication and public relations.