HBX Group
Blanca Zayas currently serves as the Head of Global Corporate Communication & Industry Relations at HBX Group, overseeing communication strategies and the global PR agency network since April 2024. Previously, Zayas was the Communications Lead for Uber in Spain, where responsibilities included developing communication plans across various business units from April 2021 to April 2024. As Communications Director for TripAdvisor in Spain and Brazil from December 2010 to May 2020, Zayas defined communication strategies and managed media relations. Additional experience includes a role as Senior Consultant at LLYC, Account Manager at GAVIA COMUNICACION SL, PR & Communications Manager at Hacienda Vista Real Resort & Spa, and Manager of Digital Communications at L'Oréal. Zayas holds various degrees in Economics, Communication, and Digital Marketing from esteemed institutions, enhancing a robust career in corporate communication and public relations.
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HBX Group
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HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients and partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &and services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have over more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. HBX Group comprises four best-in-class B2B brands that meet the needs of its growing and diverse client base across 190+ global markets: • Hotelbeds, who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents • Bedsonline, exclusively serving the retail travel segment • Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions • TravelStack, providing all products, services and solutions to businesses looking to enter into the lucrative travel arena