H&C Animal Health
William "Willie" Wallace is an experienced executive and advisor with a substantial background in the pet products industry. As a Member of the Board of Directors at H&C Animal Health since October 2017, Willie has provided expertise in mergers, strategic integration, and CEO mentorship. Additionally, as an Angel Investor and Advisor for Moots Cycles, Vetcelerator, and SPT, Willie offers guidance on operational strategies and talent acquisition. Previously, Willie served as the Chief Executive Officer of Radio Systems Corporation from September 1999 to March 2022, overseeing a global enterprise generating $500M-$1B in revenue and managing a team of over 100 engineers. Willie holds an M.B.A. in Marketing from the University of Colorado Colorado Springs and a Bachelor's Degree in Business/Managerial Economics from Hastings College.
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H&C Animal Health
Our executive team has more than 100 years of experience in marketing, selling, and advertising to consumers. Create new categories in the pet space by bringing innovative products from veterinary to pet retail Make products more affordable and accessible to consumers by offering them over-the-counter Bring new shoppers into retail by offering products previously only available through veterinarians Invest in our brands by creating innovative marketing programs aimed to drive consumers into retail Enhance shopper interactions by creating eye-catching packaging, displays, and sampling programs Offer in-store and distributor sales training to increase sales efficacy & develop product experts