Eden Caceda

Eden Caceda is an experienced professional in retention, loyalty, and account management, currently serving as Retention and Loyalty Manager at HCF Australia since October 2022. Prior to this role, Eden held positions including Account Manager at Rakuten Advertising, Business Partnerships Manager at Make-A-Wish Australia, and Advertising Sales Account Manager at The Law Society of NSW. Eden's background in marketing includes a Marketing and Fundraising Coordinator position at Sydney Local Health District and a Campus Event Coordinator role at the University of Sydney Union. Additionally, Eden has a freelance history as a journalist, editor, and content producer. Academic achievements include a Master’s degree in Strategy, Innovation and Management Control from WU, an MBA from the University of Technology Sydney, and a Bachelor of Arts in English Language and Literature from the University of Sydney.