Vijay Krishnan is a digital analytics and web performance leader with over 15 years of experience in driving business impact through data strategy and experimentation. They have led teams across various industries, including banking, telecom, insurance, and technology, focusing on digital analytics, conversion rate optimization (CRO), and data-driven decision-making. Currently, Vijay serves as a Digital Analytics Consultant at HCF Australia and has previously held significant roles at Tower Insurance, Dell, and Fidelity Investments, among others. Their expertise includes implementing measurement frameworks, optimizing customer journeys, and building long-term client partnerships, particularly in New Zealand and Australia.
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