Payton Maurer

Payton Maurer has a strong background in digital marketing and analytics. Payton currently works as a Digital Analytics Consultant at InfoTrust since October 2021. Prior to this, they worked at PALO Creative as a Digital Marketing Analyst from October 2019 to October 2021, where they performed keyword research, conducted competitive analysis, and created SEO and paid media strategies for clients. Before that, they worked as an Independent Consultant from June 2018 to October 2019, where they specialized in keyword research, competitive SWOT analysis, and developed content marketing strategies. Payton also has experience in engineering, having served as an Electrical Engineering Intern at The Goodyear Tire & Rubber Company from August 2016 to October 2019, where they worked on standardization projects and supported software development. Payton also worked as an Instructional Technology Assistant at Youngstown State University from May 2017 to December 2018, and as a Quality Assurance Intern at Zekelman Industries from May 2015 to September 2016. Additionally, they worked as an Assistant Manager at Vector Marketing from March 2015 to July 2015, where they managed training workshops and serviced existing and potential accounts.

Payton Maurer attended Youngstown State University from 2014 to 2019, where they earned a Bachelor of Engineering (B.Eng.) degree in Electrical Engineering. In addition to their formal education, Payton has obtained several certifications in various digital marketing areas. They received certifications such as "Marketing Analytics: Presenting Digital Marketing Data" from LinkedIn in September 2021, "SEO Foundations" from LinkedIn in June 2021, "Search Marketing Analytics: SEO" from SMX - Search Marketing Expo in February 2021, "Hootsuite Platform Certified" from Hootsuite in February 2019, "Advanced Google Analytics" from Google in September 2021, "Google Analytics for Beginners" from Google in September 2021, "Google Tag Manager" from Google in September 2021, "Google Analytics Individual Qualification" from Google in September 2021, "Search Engine Optimization (SEO)" from HubSpot in June 2021, "Email Marketing" from HubSpot in May 2020, "Digital Advertising" from HubSpot in April 2021, "Social Media Marketing" from HubSpot in April 2020, "Inbound Methodology" from HubSpot in March 2020, "Inbound Marketing" from HubSpot in January 2020, "Google Ads Search Certification" from Google in May 2020, and "Content Marketing" from HubSpot in March 2019.