Jasmine Serna

Director Of Product Development Sales at HCT Group

Jasmine Serna is a highly experienced professional in product development and marketing within the beauty industry. Currently serving as the Director of Product Development Sales at HCT by kdc/one since December 2023, Jasmine previously held multiple roles at about-face beauty, including Senior Retail Marketing & Product Development Manager. Jasmine's career includes significant positions at FORMA Brands as Manager of Product Development for Morphe 2, and at Markwins Beauty Brands Global, where Jasmine advanced through various roles, including Senior Manager of Complexion for wet n wild beauty. Jasmine began the professional journey at Endurance, working as a Claims Supervisor and Claims Assistant. Educational qualifications include an Associate of Arts in Beauty Industry Merchandising and Marketing from FIDM, an Associate of Arts in Social & Behavioral Science from East Los Angeles College, and certification as a Make-Up Artist from Jason Sanchez Make-Up Academy.

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HCT Group

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Established by founder Chris Thorpe in 1992, HCT began as a small London-based cosmetics design and manufacturing company. Today, HCT has eight offices around the globe and has expanded to offer filled goods, brushes, airless pumps and metals.


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201-500

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