HDA Management
Heather de Armas is a skilled artist developer and manager with experience in various roles within the music and fashion industries. Currently, Heather serves at HDA Management, overseeing music distribution and artist development since June 2022. Previously, Heather worked as a Communications & Artist Development Manager as a freelancer, managing projects and finances related to artist releases and product lines. Other experiences include serving as an Account Executive at Fallon & Royce, an Account Associate at Haddad Brands, a Sales Intern at Place Showroom, and a Marketing Director at Quarter Moon Imports. Heather's early career included roles focused on event planning and retail, supplemented by an academic background in Entrepreneurship from Florida State University.
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HDA Management
HDA MGMT, established in 2022 by Heather de Armas, is a premier artist development agency in New York City. Boasting a diverse roster of independent artists, the agency not only offers label services, but also serves as an administrative support hub for musicians and performers. With access to an elite network of Best-In-Class industry professionals, our role encompasses a wide range of services, including song releases via The Orchard, photo shoots, music videos, graphic design, PR, marketing, social media, sync licensing, publishing admin, label shopping, and booking assistance. In the thriving landscape of today's creator-friendly economy, HDA MGMT simplifies the path to success for artists, providing the resources for their varied needs.