Headkount
Elena has a background in makeup artistry and cosmetology, with experience in various roles in the beauty and entertainment industry. Elena has worked as a Beauty Educator at Headkount, Beauty Advisor at SEPHORA, and as a Makeup Artist on a freelance basis. Elena also has experience in theatrical productions, having worked as a Props Mistress, Assistant Makeup and Hair Designer, Stage Manager, and Assistant Director in various high school and college productions. Elena holds a degree in Master Make-up Artistry from Make-up Designory and a degree in Cosmetology from Gavilan College.
Headkount
One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Enter Headkount, the brainchild of Paula Floyd, a sales and education executive with over 25 years of experience at brands such as MAC, Benefit, Urban Decay, and more. Headkount helps brands to scale their businesses in retail by removing the overhead that comes with a full in-house field sales team. Headkount hires the best of the best representing Headkount’s clients, which currently include editorial and industry darlings Kosas, Lawless, Saint Jane Beauty, Merit, True Botanicals, and more. Headkount is a consumer driven, cost effective, and fast way to improve brand awareness, increase brick and mortar sales, and grow at scale, resulting in increased productivity, top line sales, and significant new door growth.