Daniela Leal

Daniela Leal is a seasoned marketing professional with extensive experience in digital marketing and strategic planning. Currently serving as Sr. Marketing Manager at HeadQuarters since April 2025, Daniela previously held the position of Gerente de marketing at dmX, where responsibilities included developing conversion optimization strategies and defining marketing objectives. Prior roles include Gerente de marketing digital at MAXIrent and Especialista en marketing digital at GROU Crecimiento Digital, focusing on driving qualified traffic and aligning marketing and sales goals. Earlier experience at Amway involved optimizing the beauty products portfolio and successfully launching numerous products that contributed significantly to revenue growth. Daniela holds a Licenciatura in Ciencias de la Comunicación e Información with a specialization in Advertising from Universidad de Monterrey, along with further qualifications in Editorial Design and Marketing.