Health Alliance Plan of Michigan, Inc.
Eric Paul Bonner is a seasoned marketing professional with extensive experience in digital marketing, CRM, and lifecycle marketing. Currently serving as a Senior Digital Specialist at Health Alliance Plan since November 2024, Eric specializes in campaign execution and text marketing. Previously, as a Senior Marketing Specialist at Ally, Eric managed a diverse portfolio of marketing projects and oversaw enterprise communications. Prior roles include Director of Operations & Production at New City Presbyterian Church and Marketing Manager at BetterInvesting, where Eric successfully built a digital brand foundation and managed significant growth in sales. Eric's career began at Cransby Solutions LLC as a Business Owner/Director of Marketing, focusing on client satisfaction and strategic partnerships. Eric holds a Bachelor of Business Administration in Marketing from Western Governors University and an Associate of Arts with a Certificate in Graphic Design from Flathead Valley Community College.
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