Health-E Commerce
LyNeeka McCullough is an accomplished professional in product development within the beauty industry, currently serving as the Director of Product Development - Private Label at Health-E Commerce since June 2021. McCullough is also the Founder of Elle Janee Beauty LLC, an emerging beauty brand focused on empowering individual expression through beauty. Previous experience includes leadership roles at Neora as Senior Product Development Manager, Sally Beauty as Director of Product Development - Private Label, and SeneGence International as Product Development Manager, among others. McCullough holds a B.A. in Sociology from Washington State University and a Professional Designation in Beauty Industry Merchandise and Marketing from FIDM.
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Health-E Commerce
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Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, the Company has launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free health care market and helping everyday Americans and companiesbenefit better from workplace benefits, wellness and healthspending programs. Its portfolio consists of four brands — FSA Store, HSA Store, WellDeserved and Caring Mill — and has plans to expand to even more categories where consumers purchase health and wellness products and services.