Larry Freeman possesses extensive experience in media and marketing strategy development, serving as a Senior Manager at Healthfirst since November 2020 and as an Independent Consultant at LFreeman Consulting. At LFreeman Consulting, Larry advises companies on marketing and media strategies, competitive landscape analysis, audience targeting, and media planning. Previously, Larry held various roles at Verizon from 2006 to December 2018, focusing on integrated consumer strategy and local marketing strategies. Earlier career experiences include positions as Media Director at GraficaGroup and Vice President of Media and Account Planning at The Lunar Group, Inc. Larry holds a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services from Montclair State University.