Zhan Caplan

Zhan Caplan has a diverse work experience spanning over two decades. Starting in 1997, they worked as a Marketing Associate at the American Red Cross, where they developed and implemented marketing strategies for a $20 million product line. They also managed various agencies and promoted plasma products to specialized purchasers in the medical field.

In 1999, they joined Jam Communications as an Account Manager. After this, from 2001 to 2002, they worked as a Program Manager at Merkle, where they managed a major healthcare philanthropy's fundraising direct mail program.

In 2003, Zhan Caplan became a Product Manager - Clinical Services at the American Red Cross Biomedical Services NHQ. They developed and executed marketing strategies to support and promote Red Cross Clinical Services, generating revenue of over $78 million annually.

From 2004 to 2006, they served as Group Publisher at Agora Publishing, leading a team and managing all administration and operations of a financial newsletters franchise.

Between 2006 and 2009, Zhan Caplan worked as a Senior Marketing Manager at Wolters Kluwer Health/Lippincott Williams & Wilkins, developing marketing strategies for a $23.8 million portfolio of textbook and reference products.

From 2009 to 2016, they worked at Spire Communications as an Account Director, leading communications efforts at the Department of Health and Human Services. Responsibilities included media relations, event planning, content development, and strategic communication consulting.

In 2016, they joined the Office of the National Coordinator for Health Information Technology as the Deputy Director of Public Affairs & Communications. They held this role until 2018 when they became the Director of Public Affairs & Communications.

Zhan Caplan's work experience demonstrates expertise in marketing, communications, and public affairs in the healthcare sector.

Zhan Caplan completed their education in a chronological order. They started by attending Menchville High School from 1985 to 1989. Following high school, Zhan Caplan pursued a Bachelor of Arts degree at Longwood University, majoring in English and minoring in Business Administration, from 1989 to 1993. After obtaining their undergraduate degree, Zhan Caplan went on to study at The Johns Hopkins University - Carey Business School, where they pursued a Master of Business Administration (MBA) degree with a concentration in Marketing from 1998 to 2001.