Su Doyle

As Vice President of Strategic Marketing, Su is responsible for HPI’s marketing strategy and execution including brand management, sales enablement, online experience, and communications. She also serves as marketing liaison to Harvard Pilgrim Health Care and provides marketing direction for MedWatch, LLC, and TrestleTree, LLC.

Su holds over 25 years of strategic marketing experience. She is an expert in developing holistic marketing approaches and integrated communication strategies. Since joining HPI in 2018, Su has spearheaded the company’s rebranding to support HPI’s mission and vision as a recognized leader in the self-insured market and implemented an audience-centric marketing strategy to better serve and speak to the needs of brokers, providers, clients, members, and the community.

Prior to joining HPI, Su worked on both the agency and client-side of the marketing industry, building integrated data-driven marketing environments for clients ranging from Fortune 500 corporations to entrepreneurial startups. Most recently, Su served as the Director of Marketing for an insure-tech startup architecting the company’s launch and establishing its brand and digital marketing programs.