The purpose of the Healthcare Businesswomen’s Association (HBA) is to further the advancement and impact of women in the business of healthcare.

Mission
The Healthcare Businesswomen’s Association is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry committed to:

    achieving gender parity in leadership positions
    facilitating career and business connections
    providing effective practices that enable organizations to realize the full potential of their female talent

 HBA accomplishes its mission through strong business networks, education, research, advocacy, and recognition for individuals and companies.

Core values: 

Relevance:  Demonstrated by visionary leadership, forward-looking strategy and the perseverance to drive change; evidenced in achievement of measurable progress on gender-parity and member engagement.

Integrity: Demonstrated by honesty, transparency and accountability; evidenced in an earned reputation for professionalism, trustworthiness, and value.

Community: Demonstrated by mutual trust and respect, appreciation of the value of diverse perspectives and the power of inclusion; evidenced in a culture that values relationships and the power of a broad, collaborative business network.

Engagement: Demonstrated by personal involvement, supportive behavior, dedicated volunteers, and a collective commitment to actively helping other women succeed; evidenced in mutual support, active advocacy of a common cause, and personal initiative.

Community & Lifestyle

Health Care

Healthcare Businesswomen’s Association

Amy Crolius

Nicole Randall

Nikki M. Jones

The Marketing & Communications team at the Healthcare Businesswomen’s Association (HBA) is responsible for promoting the organization's mission and initiatives, enhancing brand visibility, and ensuring consistent and effective messaging. They manage external affairs, customer experience, social media strategy, public relations, conferences, and events to engage and grow the HBA community. Additionally, the team develops and executes marketing strategies, oversees internal and external communications, and supports various regional and global marketing efforts to advance the organization's goals of gender parity in healthcare leadership.

Marketing & Communications

About

Team members

Other teams at Healthcare Businesswomen’s Association

Membership and Volunteer Coordination

Leadership Team