Jenna Elving

As head of the Marketing and Communications team, Jenna brings over 15 years of B2B and B2B2B marketing leadership experience in healthcare insurance and technology. Jenna has developed the brand platform for Health e(fx) and spearheads the marketing, public relations and internal communications efforts.

Jenna is passionate about understanding client needs and delivering innovative thought leadership to support employer groups, brokers, consultants and strategic partners. She brings deep expertise in brand management, product marketing, content marketing, public relations, and the integration of sales and marketing efforts.

Formerly the leader of Prime Therapeutics B2B Marketing department, Jenna built the marketing platform for prospect Blue Cross and Blue Shield plans, as well as the marketing go-to-market work stream for the launch of Prime Therapeutics’ partnership with Walgreens (now AllianceRx Walgreens Prime). She also worked with Blue Cross and Blue Shield clients to develop a B2B2B and B2B2B2C marketing and communications approach that met each plan’s unique brand requirements to support integrated healthcare/pharmacy insurance plan sales efforts.

Jenna has a bachelor’s degree from Hamline University in St. Paul, MN.