Veronica B.

Veronica B. currently serves as a Senior Product Designer in the Research & Development (R&D) team at Healthie, where leadership in human-centered design and design system architecture has garnered recognition through a promotion. Prior experience includes roles as a Product Designer at REI and Superformula, and as a Senior UX Designer and Product Design Lead at Lucid Ratings, where expertise in establishing design systems and executing design processes was demonstrated. Veronica B. is also the founder of VB Designs, providing customer experience consultancy. Educational credentials comprise a Bachelor's Degree from Northwestern University, a Master's Degree from Durham University, and a UX/UI Design Certificate from Flatiron School, highlighting a strong foundation in literature and design.