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Alonso de Lope Torres

Director Of Performance Marketing at hear.com

Alonso de Lope Torres has extensive experience in the field of performance marketing and programmatic advertising. Alonso is currently serving as the Director of Performance Marketing at hear.com, where they manage a significant media budget and generates a high volume of leads. Prior to this role, Alonso worked as a Programmatic Specialist at Mediasmith, where they handled major accounts and managed digital media buys across various channels and platforms. Alonso also worked at WMX as a Programmatic Trader, where they managed campaigns and negotiated deals with online media vendors. Alonso's earlier experience includes roles at Clear Channel Outdoor and Clear Channel Radio, where they worked in marketing, promotions, and account management. Overall, Alonso has consistently demonstrated expertise in digital advertising and has worked with numerous high-profile clients and brands.

Alonso de Lope Torres began their education at Valencia College in 2011, where they pursued a degree in Business Administration and Management. Alonso completed their Associate of Arts (A.A.) degree at Valencia College in 2013.

In the same year, Alonso enrolled in the University of Central Florida, where they pursued a Bachelor of Business Administration and Marketing degree, with a field of study in Marketing. Alonso also pursued a Minor in International Business at the University of Central Florida during the same period.

After completing their bachelor's degree in 2015, Alonso attended Mercalia International Business School for a brief period. At Mercalia International Business School, they pursued a degree in Psychology of Financial Markets, with a field of study in Finance and Financial Management Services.

In addition to their formal education, Alonso obtained several certifications. Alonso attained certifications such as "Building an Integrated Online Marketing Plan," "Serving Customers Using Social Media," "Advanced SEO: Search Factors," "Branding Foundations," "Content Marketing Foundations," "Google Ads (AdWords) Essential Training," "Growth Hacking Foundations," "Learning Conversion Rate Optimization," "Learning Google Tag Manager," "Marketing During a Crisis," "Marketing Tools: SEO," "Strategic Negotiation," and "The Persuasion Code: The Neuroscience of Sales" from LinkedIn. These certifications were obtained between March 2020 and May 2020.

Furthermore, Alonso acquired additional certifications in "Digital Strategy," "Excel Essential Training (Office 365)," "GDPR for Marketers," "Grammar Foundations," "Impromptu Speaking," "Remote Work Foundations," and "Time Management: Working from Home" from LinkedIn, all obtained in March 2020.

Overall, Alonso de Lope Torres has a diverse education history that includes a range of degrees and certifications in fields such as business administration, marketing, international business, finance, and financial management services.

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Previous companies

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Timeline

  • Director Of Performance Marketing

    September, 2021 - present