Hearst Autos
Yvonne So is a marketing and analytics professional with extensive experience in the advertising and data analysis sectors. Currently, Yvonne serves in an advertising/marketing campaign role at Hearst Autos since December 2023. Prior to this, Yvonne worked at ICE from April 2018 to March 2023, focusing on marketing and analytics, after initially holding a data analyst position at the same company from December 2014 to February 2018. Yvonne's early career included a role as a Nutrition Sciences Research Assistant at UCLA's Department of Chemistry and Biochemistry and as a Materials Science Research Assistant at the California NanoSystems Institute. Yvonne holds a Master of Science in Physiology from Columbia University and a Bachelor of Science in Chemistry from UCLA.
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Hearst Autos
At the center of all-things-auto at Hearst, we produce content, products, and consumer experiences through iconic brands Car and Driver and Road & Track – and offer automotive advertising solutions across Hearst lifestyle brands and an extended portfolio of in-market sites.