Justine Boucher

Justine Boucher is an experienced marketing professional with a strong background in subscription strategy and customer marketing. Since July 2011, Justine has held various leadership roles at Hearst UK, including Head of Subscription Strategy, Head of Subscription Marketing, and Group Customer Marketing Manager, focusing on subscription acquisition, customer journey, loyalty, and retention for several prominent brands such as Cosmopolitan and ELLE. Prior to Hearst UK, Justine worked as Direct Marketing Manager at The Economist and held positions in subscriptions marketing and general marketing management at Informa. Justine Boucher holds a Bachelor of Arts degree in French Studies from The University of Manchester.