Hearst UK
Justine Boucher is an experienced marketing professional with a strong background in subscription strategy and customer marketing. Since July 2011, Justine has held various leadership roles at Hearst UK, including Head of Subscription Strategy, Head of Subscription Marketing, and Group Customer Marketing Manager, focusing on subscription acquisition, customer journey, loyalty, and retention for several prominent brands such as Cosmopolitan and ELLE. Prior to Hearst UK, Justine worked as Direct Marketing Manager at The Economist and held positions in subscriptions marketing and general marketing management at Informa. Justine Boucher holds a Bachelor of Arts degree in French Studies from The University of Manchester.
This person is not in any teams
Hearst UK
3 followers
Hearst UK is a leading premium content and experience business. We publish a portfolio of market-leading brands including ELLE, Good Housekeeping, Country Living, Harper’s Bazaar, Cosmopolitan, Prima, Red and Esquire. Our digital brands reach half of UK women and one in three of UK men every month, and our trusted content engages them wherever they are. We circulate over 21 million magazines a year, we reach on average 21.1 million UK digital unique users per month and have more than 32.4 million follows via our social media platforms. Hearst UK’s experiential division brings our flagship brands to life through immersive physical and digital experiences, and connects with our audience through a programme of bespoke events aligned to our brands including Good Housekeeping Live, Country Living Shows, ELLE Style Awards, Harper’s Bazaar Women of the Year Awards and the Bazaar at Work events franchise. Our licensed brand extensions include Good Housekeeping sofas, Country Living paint and Cosmopolitan furniture. We also have a growing operation offering accreditation through our state-of-the-art testing facility at the Good Housekeeping Institute, which is celebrating its centenary year in 2024.