Alex Ptachick

Alex Ptachick is a seasoned professional in the media industry with a robust background in content initiatives and audience development. Currently serving as Senior Director of New Content Initiatives at Hearst Newspapers, Alex leads a team focused on strategic growth through newsletters, social media, and video. Prior to this role, Alex held various positions at USA TODAY, progressing from Social Media Editor to Deputy Managing Editor of Audience. Additional experience includes roles as a Social Media Consultant at Youthcast Media Group and American Psychological Association, and involvement in freelance writing with IMG. Alex holds a Bachelor of Science in Newspaper and Online Journalism from Syracuse University.