Amaya Ascunce

Amaya Ascunce is an accomplished professional with extensive experience in digital strategy and media management. Currently serving as a HearstLab Scout since May 2023, Amaya evaluates potential investments and advises early-stage, women-led startups in digital strategy and transformation. With a long tenure at Hearst España since December 2011, Amaya has held multiple key positions including Digital Director of the Innovation Hub, Director of ELLE.es, and Director of the digital edition of Harper's Bazaar. Previous roles include Head of Content at ELLE and digital strategy management at Hearst Magazines. Amaya started a career in digital media with Hachette Filipacchi and Grupo Zeta, demonstrating expertise in content management, analytics, and SEO. Amaya holds a Licenciatura in Journalism from the University of Navarra and is pursuing further studies in Theory of Literature and Comparative Literature at Universidad Complutense de Madrid.