Heartbeat
Elizabeth Vayda has extensive experience in project management and production across various leading digital agencies. Currently serving as VP Director of Production at Heartbeat since October 2016, Elizabeth's previous roles include Executive Producer at Code and Theory and Associate Project Director at DigitasLBi. Elizabeth also held positions as Senior Project Manager at LBi US/MRY, where responsibilities included managing global site platforms and overseeing interactive projects for major brands such as Coca-Cola and Sony Mobile. Earlier experience includes roles in digital strategy and account management at notable agencies like Fleishman-Hillard and Publicis Modem & Dialog. Elizabeth holds a Bachelor of Science in Marketing from NYU Stern School of Business.
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Heartbeat
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Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform .