Jamie Fay

Jamie Fay is an accomplished marketing science and media strategy expert with extensive experience in driving media performance and analytics. Currently serving as Executive Director at Hearts & Science, Jamie leads transformative practices for HBO Max and HBO, focusing on upper- and mid-funnel media activation strategies and advanced analytics. Prior experience includes senior roles at Merkle and eBay Enterprise, where Jamie managed teams and implemented measurement techniques for media effectiveness. Jamie's career highlights include developing class-leading analytics models and driving significant sales performance improvements across multiple e-commerce platforms. Jamie holds a BA in Economics and Political Science from New York University.