Kristina Kren

Kristina Kren is an experienced media professional with a strong background in local investment and media buying. Currently serving as Supervisor of Local Investment at Hearts & Science since December 2016, Kristina oversees HBO/HBOMax/Cinemax and AT&T Mobility diversity accounts while facilitating communication between planning/strategy teams and local teams. Prior roles include Associate on the Local Investment team at Mediavest | Spark, where responsibilities encompassed spot TV, radio, video, and audio buying, and Media Buyer for Local TV at Horizon Media, focusing on buy maintenance and negotiation. Kristina also participated in a competitive Advertising course through the 4A's, achieving third place in a client pitch competition. Kristina began a career at Sherwin-Williams Paints as an intern before advancing to Assistant Manager, presenting a targeted marketing project to executives. Kristina earned a B.S. in General Management with a focus on Marketing from Binghamton University School of Management.