Yin Xu

Yin Xu is a seasoned analyst with extensive experience in data analytics and marketing across various sectors. Currently serving as a Senior Analyst in Activation Analytics at Hearts & Science since July 2022, Yin utilizes tools such as Redshift and Tableau to drive insights. Previous roles include working as a Segmentation Analyst at Calvin Klein and as a Marketing Mix Modeling and Data Operations Analyst at MarTechApe, where Yin applied multivariate regression models and created data visualizations. Early career experiences encompass a Market Research Internship at Statista and roles in business analysis, customer insights, and technology consulting with notable companies like NYU IT, Alibaba Group, and Accenture. Yin Xu holds a Master's degree in Management and System from New York University and a Bachelor's degree in Marketing from BNU-HKBU United International College.