James Massara

James Massara is an accomplished professional with extensive experience in data solutions, analytics, and operational management within non-profit organizations. Currently serving as the Director of Data Solutions and Analytics at Hebrew Free Loan, James enhances Salesforce capabilities while supporting data analysis for fundraising and lending. As the Principal of Creative Fire Consulting LLC, James guides creative entrepreneurs in streamlining operations and improving efficiency. Previous roles include IT Manager at Agriculture Capital, where James focused on cloud data management and security, and Vice President of Application Support & Training at The Leukemia & Lymphoma Society, where James oversaw a remote support team and managed critical technology enhancements. James holds a Bachelor of Science in Business Administration with dual majors in Information Technology and Accounting from San Francisco State University and has achieved notable recognition from Salesforce with a Double Ranger designation.