Alex Segerby

Alex Segerby has worked in product development for over six years. Alex started their career as a Commercial Relations Manager at iZettle, before moving into Product Intelligence and then Product Management. In May 2018, they left iZettle to become Product Director at Hedvig.

Alex has experience working on a wide range of products, including iZettle Capital, which provides capital to small businesses. Alex is skilled in product analysis and strategy, and is passionate about developing products that have a positive impact on people's lives.

Alex Segerby has a Bachelor of Science in Business Studies from Cass Business School, a Bachelor of Business Administration from The University of Hong Kong, and an International Baccalaureate in Economics from Malmö Borgarskola. Alex also has certification in Digital Marketing from Hyper Island and Certified Scrum Product Owner from Scrum Alliance.

They work with Sebastian - Management Trainee within R&D, Oleg Malakhov - Director of Product Design, and Jacinta Waak - Director of Product Insights. Isabella Gross - Product Manager for the App team, Meletis Mazarakiotis - Unknown role, and Amy Novak - Product Designer report to Alex Segerby. Alex Segerby reports to Alexander Gernandt Segerby, VP, Product.