Carl Lager

Carl Lager has over eight years of experience in growth marketing and analytics. Carl is currently the Growth Marketing Director at Hedvig, a company they have been with since July 2018. Prior to Hedvig, Carl was with Soundtrack Your Brand, where they oversaw market expansion from 2 to 50+ markets as Growth Marketing & Analytics. Carl's previous experience also includes working as a Product Owner for Growth Opportunities Tribe at Spotify and as a Technical Expert at Apple. In 2014, Carl co-founded DROPSHIPD, where they served as titleholder for two years.

Carl Lager has a background in business development and programming languages from their time at Hyper Island and Stockholm University. Carl also has two growth-related certifications from Reforge.

Some of their coworkers include Heiki Strengelsrud - Country Manager Norway, Carsten Müller - Country Manager Denmark, and Evelina Rönnung - Global Executive Creative Director. Some direct reports include Magnus Berg - Head of Brand, Eda Unel - Partner Lead, and Victoria Fromholtz - Project Manager - Ideas. Their manager is Ian Björkdal, Chief Marketing Officer.