Cristel Willms has extensive experience in trade marketing and brand management. From their time at BCC Elektro-speciaalzaken BV as a Trade- & Brand Marketing Manager to their current role as a Senior Project Leider at Heemskerk fresh & easy, Cristel excels in developing marketing strategies and managing teams. Additionally, Cristel has a strong educational background with a Bachelor of Commerce in Commercial Economics from Hogeschool Leiden. Willms has also gained valuable experience in sales and marketing through internships at AllUnited B.V. and Van Caem Klerks Group.
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