Julia Hoffmann

Julia Hoffmann is a seasoned professional in user experience research, currently serving as a Senior UX Researcher at Heidelberg Materials since April 2021. Prior experience includes roles as a Senior Consultant and Consultant in Consumer Research & User Experience at Spiegel Institut, where Julia contributed from February 2015 until April 2021, alongside earlier positions such as Junior Project Manager in International Market Research at Spiegel Institut and a Student Employee at smart insights GmbH. Julia began their career with an internship in the Market Research Department at Ogilvy & Mather. Academic credentials include a Master of Science in Business Psychology from the University of Bremen and a Bachelor of Science in Business Administration and Market Research from Pforzheim University, complemented by international education experiences at Macau University of Science and Technology and Sogang University.