Sergo Vashakidze

Sergo Vashakidze has over a decade of experience at Heidelberg Materials, currently serving as Area Commercial Director for Africa & Mediterranean-Western Asia as well as NEECA. Responsibilities include driving top-line revenue growth, transforming portfolios, enhancing marketing and sustainability initiatives, and executing sales enablement. Sergo has previously held positions such as Sales & Marketing Director for Cement in Kazakhstan, where significant achievements involved managing a large sales team, developing marketing strategies, and introducing new product lines. Prior roles include deputy general manager for RMC/AGG operations and assistant to the board member for Central Europe & Central Asia, highlighting expertise in business development and project coordination. Educational qualifications include a Master's in Economics and Social Studies and a Bachelor's in Business Administration from leading universities.