Heidi
Rachel Follett is an accomplished communications professional with extensive experience in public relations and marketing across various industries. As the Founder and Communications Director of Reach PR UK since October 2013, Rachel has shaped an agency known for its global reach and impactful storytelling. Current roles include Public Relations Consultant for the ski brand Heidi, Press Officer and Media Relations partner for Seawork, and PR Consultant for Red Paddle Co, highlighting a diverse portfolio in consumer and business marketing. Rachel has a proven track record in enhancing brand visibility, managing media relations, and executing successful PR strategies for numerous organizations, including British Cycling and FatFace. Rachel holds a Post Graduate Diploma in Journalism and PR and a degree in Modern English Studies from Cardiff University.
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Heidi
Welcome to Heidi. Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth - we are now the fastest growing ski travel business in the UK. The company came from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best (including shorter holidays, avoiding expensive Saturday flights, options to travel by train). Not only is our product something very different, Heidi as a youthful, challenger brand, is shaking up a very traditional ski holiday industry. Heidi The most flexible ski holidays, made easy.
Headquarters
Bristol, United KingdomEmployees
11-50