Christy Moore has worked with Heifer International since 1994. As Senior Vice President of Marketing, she has developed well-performing and sustainable fundraising programs, attracting new donors, retaining current donors and reactivating past donors, as well as increasing the number of monthly donors supporting Heifer’s projects around the world and here in the U.S. She has risen through the ranks at Heifer International, is responsible for more than 70 percent of the organization’s income and directs its mail, telemarketing, mass marketing, email marketing and digital marketing and engagement teams. Moore has won the Fundraising Success’ Nonprofit Fundraising Star Award given by editors at Fundraising Success Magazine, she was named Top Women in Fundraising and her team was awarded the Nonprofit Organization of the Year Award by the Direct Marketing Association (DMA).
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