Louis van Brakel

Louis van Brakel has extensive experience in channel management and marketing within the beverage and tobacco industries. Currently serving as the National Channel Manager for Off Trade & Digital Marketing at Distell since July 2011, Louis has effectively developed channel plans that align with marketing and sales strategies while analyzing data for customer prioritization. Previous roles at Distell include National Group Account Manager and Senior Brand Manager, where strategic brand development and account management were key focuses. Prior experience at British American Tobacco involved managing sales operations and brand strategies, alongside a foundation in business development from a position at African Bank. Louis holds a degree from Stellenbosch University and has cultivated a broad skill set in market analysis, brand communication, and team leadership throughout a career spanning over two decades.