Cristina Mora Olvera

Cristina Mora Olvera has extensive experience in marketing, particularly within HEINEKEN MÉXICO, where responsibilities have included overseeing off-trade marketing since August 2019. Previously, Cristina served as Coordinator of National Promotional Strategy from January 2015 to March 2018, focusing on the development and implementation of promotional strategies across various territories. Additional roles include Regional Coordinator for off and on trade in the northeast, emphasizing pricing strategy and market execution, as well as critical experience in merchandising, which involved developing processes for effective market presence. Cristina holds a degree in Marketing from Universidad Privada del Norte.