Gabriel Vargas

Gabriel Vargas currently serves as Jefatura de Canal Off Trade for HEINEKEN MÉXICO since February 2023. Previously, Gabriel held several roles at PepsiCo from June 2017 to February 2023, including E-commerce Perfect Store, where the focus was on maximizing brand visibility through SEO strategies, LATAM Shopper Insights Sr. Coordinator overseeing a multi-functional team across LATAM, and LATAM Shopper Insights Analyst responsible for KPI tracking and business reporting. Earlier, Gabriel worked as a Promotor de Exportaciones at Promexico, assisting entrepreneurs with exportation processes. Gabriel holds a degree in International Business from Universidad Iberoamericana and studied Administration of International Business at Donghua University, in addition to completing a High School Diploma from Tecnológico de Monterrey.