Laura Madrigal Muñoz

Laura Madrigal Muñoz is a professional with extensive experience in marketing and commercial operations within the food and beverage industry. Currently serving as the Commercial Partnership Leader and previously as the Glup Commercial Coordinator at HEINEKEN MÉXICO, Laura focuses on strategic planning and execution of promotional strategies, analyzing user purchasing behavior to enhance repurchase rates. Prior to this role, Laura worked as a Marketing Analyst at Tim Hortons, where market initiatives and sales statistics were analyzed to identify regional opportunities. Laura's background also includes internships at HEINEKEN MÉXICO and Alsea, contributing to quality assurance and key account management. Laura holds an MBA in Marketing from The University of Texas Rio Grande Valley and a degree in Food Science and Technology from Tecnológico de Monterrey, with further study at Universidad de Extremadura.