Lourdes Avila Villarreal is a highly experienced professional in B2B e-commerce and strategic management, currently serving as the B2B E-Commerce and SFA Senior Manager at HEINEKEN MÉXICO since January 2019, specializing in the design and implementation of the Heishop platform nationwide. Prior roles at The HEINEKEN Company include B2B E-Commerce Manager and On Trade Strategy Leader, where Lourdes led various successful initiatives, including the Suma SIX Shopper Loyalty Program. With a strong background in channel management and productivity optimization at HEINEKEN, Lourdes has consistently driven significant enhancements in productivity and strategic planning since joining the company in 2009. Lourdes holds an Industrial and Systems Engineering degree and an Executive MBA in Finance from Universidad de Monterrey.
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