Luz Maria Pro

Luz Maria Pro is an experienced finance professional with a strong background in strategic planning and analysis. Currently serving as Strategic Planning Leader at HEINEKEN MÉXICO since May 2017, responsibilities include annual plan elaboration, project analysis, and business planning reviews. Prior experience includes roles as Marketing Finance Analyst at British American Tobacco, focusing on financial analysis and budgeting, and Financial Analyst at QLC Smart Financial Decisions S.C., where financial projections and business valuations were performed. Luz Maria Pro also gained experience as a Tax Intern at KPMG en México, handling compliance activities and annual returns for international companies. Educational credentials include a Bachelor's degree in Accounting and Finance from Tecnológico de Monterrey (2009 - 2013).