Mauricio Ugarte

Mauricio Ugarte has served as the Business Sales Manager at HEINEKEN MÉXICO since April 2016, overseeing the annual sales budget, managing key accounts in Cash & Carry and wholesale channels, and directing off-trade channels in Mexico City. Previously, from January 2013 to December 2015, Mauricio held the position of Jefe de Marketing Comercial at HEINEKEN MÉXICO, where responsibilities included coordinating commercial strategy implementation, evaluating programs for effectiveness, monitoring competitor actions, and ensuring the effective communication of programs to the sales force. Mauricio holds a degree in Economics from Universidad Nacional Autónoma de México, obtained between 1999 and 2003.