Rodrigo Sandoval Jimenez

Rodrigo Sandoval Jimenez serves as the Sponsorship & Experience Director at Heineken México since June 2022, where responsibilities include leading sponsorship strategies aimed at enhancing brand presence through various cultural and sporting events. Prior to this role, Rodrigo was the Marketing Director for Latin America at Under Armour from September 2017 to August 2021, overseeing comprehensive marketing strategies across multiple subsidiaries. Additional experience includes directing strategic branding initiatives at adidas-group, senior brand management at Kimberly-Clark, and marketing coordination for The Coca-Cola Company. Rodrigo also contributed to academia as a professor at Universidad Panamericana from June 2014 to October 2019. Educational credentials include an Executive MBA in Digital Transformation and diplomas in Integrated Marketing Communications and Administration.