Veronica Isunza

Veronica Isunza is a seasoned professional with extensive experience in marketing and academia. Currently serving as Data Driven Consumer Experience Marketing Sr Manager at HEINEKEN MÉXICO since May 2022, Veronica specializes in developing data-based strategies that enhance brand impact and consumer engagement. As an associate professor at Universidad Panamericana, Veronica teaches Applied Mathematics in relation to business management and marketing. Additionally, academic roles include teaching at UNIR México and Universidad Iberoamericana, Ciudad de México. Previous leadership positions in marketing and media include Commercial & Media Director at Knowmad Contacto Group and Group Account Director at PHD, where Veronica oversaw client strategies across various sectors. Educational qualifications include an MBA from ITAM and a Doctor Honoris Causa from Instituto Kineret.