Lara Rohrer

Lara Rohrer is an accomplished marketing professional currently serving as the Group Brand Manager for Local Brands at HEINEKEN Switzerland since September 2022, overseeing the strategic direction of Swiss beer brands. Prior experience includes a role as Senior Brand Manager at Lactalis Suisse from February 2020 to August 2022, where responsibilities encompassed brand strategy and market analysis for local and international brands. Lara's earlier career includes positions at Migros, where brand management focused on regional and organic products, and various marketing roles including Digital Producer at SRF and Consultant at SE IMPULS ! Marketing Agency. Lara holds a Master of Science in Business Administration with a specialization in Marketing from the University of Bern and a Bachelor of Arts in Journalism and Communication Science from the University of Zurich.