Luca Cadlini

Luca Cadlini is an experienced brand manager currently overseeing the strategic and operational activities for Birra Moretti & Erdinger at HEINEKEN Switzerland. With a strong background in brand management, Luca has previously led initiatives for renowned brands such as Heineken and Desperados, optimizing marketing strategies and product portfolios. Prior to this, roles included Brand Ambassador at cip marketing GmbH, Marketing & Sales Career Starter at Hilti Schweiz, and various internships at adidas, focusing on global football sports marketing and key account management. Luca holds an MBA and a BS in Sportwissenschaft & Betriebswirtschaft from the University of Bern.