Carina van der Linde

Carina van der Linde is a seasoned professional in global sponsorship and event management, currently serving as the Global Sponsorship Events Lead at The HEINEKEN Company since January 2015. With a robust background in activating major sporting events, Carina has spearheaded initiatives such as the UEFA Champions League Finals, the Rugby World Cup, and various Formula 1 Grand Prix events. Carina's former experience includes roles at Red Bull, where responsibilities spanned national sports event management and project planning. Carina holds a Bachelor's degree in Sportmanagement & Marketing from Amsterdam University of Applied Sciences.