Christian de Smit

Christian de Smit is a highly experienced professional in media management and digital strategy, currently serving as Global Category Manager Media at The HEINEKEN Company since March 2023. Previously, Christian held several significant positions, including Managing Director at CIAD, where guidance was provided to clients on optimizing marketing efficiency, and Account Director at Dentsu Aegis Network, where strategic partnerships with global clients such as JDE and Microsoft were developed. Christian's expertise encompasses MarTech stacks, advanced analytics, and digital media strategies, supported by a background in leadership roles at Carat, Vizeum Netherlands, and iProspect. Christian holds a Bachelor's degree in Communications from HAN University of Applied Sciences and is a certified SCRUM master from Agile Right.